The insurance industry is undergoing a digital transformation like never before. As we enter 2025, the shift from traditional, paperwork-heavy processes to intelligent, frictionless experiences is accelerating. Modern insurance customers demand speed, simplicity, and transparency—and insurers must adapt or risk falling behind.
To stay competitive, insurers need to embrace AI-driven automation, mobile-first design, and customer-centric engagement tools. Here are seven key customer engagement trends that will shape the insurance industry in 2025.